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Streets of the World exhibition opens in Carlsberg’s old brewery in Copenhagen

Jeroen Swolfs’ photo exhibition Streets of the World is the result of an impressive journey, which began in 2006 in Moldova and now arrives in Copenhagen as part of the Carlsberg’s 170th anniversary celebrations and the Golden Days festival.

From 21-27 August, Carlsberg Group celebrates its 170th anniversary. The anniversary lasts for 170 hours and is marked with a host of events including the Streets of the World photo exhibition, which opens to the public on Tuesday, 22 August, 11 am until 6 pm. 

The photo exhibition not only impresses by its scale, but also by Jeroen Swolfs’ intriguing outlook and his eye for people. With 195 street photos taken in as many countries, freelance photojournalist Jeroen Swolfs wants to show a positive image of the world we live in. One that is completely different from the harsh images the media show us, but just as real.

The photographs are exhibited in Carlsberg’s old brewery in Copenhagen. The old, beautiful brewhouse has been closed to the public for 10 years, but recently came into prominence again when Carlsberg recorded its latest commercial movie with Danish actor Mads Mikkelsen in the old brewery.

“With Carlsberg’s 170th anniversary, we not only want to celebrate Carlsberg’s legacy but also applaud the people who every day ensure that Carlsberg brews probably the best beer in the world and continues to contribute to society,” says Prof. Flemming Besenbacher, Carlsberg Foundation’s Chairman and Chairman of Carlsberg Group.

”We think the old brewhouse was a beautiful setting for Jeroen Swolfs photographies”, says Prof. Flemming Besenbacher.

Carlsberg’s anniversary celebration ends with a giant street party on Old Carlsberg Road in Copenhagen on Saturday, August 26, from 1 pm.

The photo exhibition runs until Sunday, 17 September, and will be part of the Golden Days festival, celebrating Denmark’s 850-year-old capital, Copenhagen. Tickets are only sold at Visit Carlsberg. The ticket price is 50 DKK.

National Geographic has documented Jeroen Swolfs on his travels to several of the capitals, and Nat Geo People shows the documentary for the first time on Sunday, 20 August.

#SOTW_CPH #Itallcomesfrombeer #Carlsberg170

Read more about Streets of the World

Read more about the Danish exhibition

Watch the Mads Mikkelsen movie – The Danish Way

Read more about Golden Days

Read more about Carlsberg’s anniversary week



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