Assessment criteria for Carlsberg Mindelegat The project’s compliance with the aims of the call Qualifications of the applicant and any collaboration partners Correlation between the chosen communication format(s) and the project’s purpose and defined target group(s) The project’s plan and achievability The project’s relevance and professional quality, including involvement of, and collaboration with, professional communicators The project’s accessibility, reach and anticipated impact in relation to the defined target group(s) The plan for evaluating the project