Global English as International Business Language
Semper Ardens Research project | 14/09/2016
Per Durst-Andersen | The aim of this project is twofold. First, we study how Global English works in the globalised business world with the Carlsberg Group as an example. Secondly, by investigating how business people from Great Britain, China, Japan, Russia, and Denmark make different types of requests in English, how they understand an English text and how the associative network works when dealing with the English lexicon.