"Vision 2050" – a new path for Denmark

In 2021, the Carlsberg Foundation has launched the "Vision 2050" initiative. The goal of the initiative is to create a new vision for Denmark’s future.

There is a need to map out a shared path for Danish society. The Carlsberg Foundation has therefore launched the Vision 2050 initiative, which will culminate in a proposed new vision for Denmark. The ambition is to pave the way for solutions for the future based on sound knowledge, creative imagination, multidisciplinarity and well-founded views.

The initiative was inspired by the discussions that took place through the 1950s and 1960s between politicians, artists, scientists and businesspeople, which became the basis for the development of the welfare society in the 20th century. At that time, the close dialogue across sectors and disciplines aimed to define what characterises “the good society”.

The Carlsberg Foundation has brought together a range of representatives of various sectors for debates and discussions that will culminate in an ambitious but realistic vision for Denmark. This vision will be presented to the Danish government, leading Danish interest organisations and the wider Danish public.

The participating representatives were individually chosen based on their knowledge within a specific area across business, science, research, education, art and civil society.

Why "Vision 2050"?

Since 1876, the Carlsberg Foundation has been brewing knowledge for an enlightened future, and the Foundation’s mission includes strengthening enlightenment and education as well as seizing the opportunities in change. At the same time, multidisciplinarity and synergy across the various social spheres have always been an important part of the wider Carlsberg family’s DNA.

With "Vision 2050", the Carlsberg Foundation aspires to lay the foundations for futureproofing our fantastic Danish welfare society so that we are fully prepared to overcome future challenges and consolidate the prosperity of the Denmark we know today.

Partners in Vision 2050

The Copenhagen Institute for Futures Studies and consultancy firm Voluntas are close partners in Vision 2050 and responsible for facilitating interviews, discussions and meetings as well as the ongoing work of formulating and activating the final vision for Denmark in the year 2050.

Contributors

Allan Polack, Adm. direktør, PFA
Anders Dons, Adm. direktør, Deloitte
Andreas Roepstorff, Professor, Aarhus Universitet
André Rogaczewski, Adm. direktør, Netcompany
Anne Kjær Bathel, Medstifter og adm. direktør, ReDI School
Anne Lawaetz Arhnung, Adm. direktør, Landbrug & Fødevarer
Bente Klarlund, Professor, Københavns Universitet
Birgitte Nauntofte, Dr. Odont. og tidligere direktør, Novo Nordisk Fonden
Birgitte Skadhauge, President, Carlsberg Group Research
Brian Mikkelsen, Adm. direktør, Dansk Erhverv
Christine Buhl Andersen, Bestyrelsesforkvinde, Ny Carlsbergfondet
Christine Ravn Lund, Næstforkvinde, DUF og medlem af FDF
Claus Jensen, Formand, Dansk Metal
Connie Hedegaard, Bestyrelsesforkvinde, Aarhus Universitet
Eske Willerslev, Professor, Københavns Universitet
Eva Berneke, tidligere adm. direktør, KMD
Flemming Besenbacher, Bestyrelsesformand for Carlsbergfondet
Henrik Poulsen, Bestyrelsesmedlem, Færch, Carlsberg, Novo Nordisk, Ørsted
Jakob Jensen, Adm. direktør, DBU
Jeanett Albeck, Komponist, sanger og skuespiller
Jeannette Ehlers, Billedkunstner og udvalgsleder for Statens Kunstfonds Billedkunstudvalg
Jens Hjorth, Professor, Københavns Universitet 
Jens Wandel, UN Secretary General's Designate managing the COVID19 Response and Recovery Fund
Jim Hageman Snabe, Bestyrelsesformand, A.P.Møller-Maersk
Jimmy Mayman, Tech-investor og bestyrelsesformand, UNLive
Jørgen Vig Knudstorp, Formand, Lego Group
Kasper Holten, Teaterchef, Det Kongelige Teater
Kim Fausing, Adm. direktør, Danfoss
Lars Fruergaard Jørgensen, Adm. direktør, Novo Nordisk
Lars Sandahl, Adm. direktør, Dansk Industri
Lasse Horne Kjældgaard, Forfatter & professor, Roskilde Universitet
Lene Rachel Andersen, Medstifter, Nordic Bildung og the European Bildung Network
Lene Tanggaard Pedersen, Rektor, Designskolen Kolding
Lene Tranberg, Arkitekt, partner og medstifter, Lundgaard & Tranberg Arkitekter
Lizette Risgaard, Formand, Fagbevægelsens Hovedorganisation
Lykke Friis, Direktør, TænketankenEuropa
Majken Schultz, Professor, Copenhagen Business School
Marianne Dahl, Managing Director & Partner, BCG
Marie Louise Nosch, Professor, Københavns Universitet
Merete Eldrup, Bestyrelsesforkvinde, Københavns Universitet, Nykredit, Rockwool Fonden
Mette Lykke, Stifter og adm. direktør, Too Good To Go
Minik Rosing, Professor, Københavns Universitet
Monika Skadborg, Forperson, Ungeklimarådet
Morten Albæk, Filosof og forfatter
Morten Strunge, Iværksætter, stifter af Mofibo, Onfoneog Plentisamt medstifter af Podimo
Olafur Eliasson, Installatør, billedkunstner og fotograf
Philipp Schröder, Professor, Aarhus Universitet
Poul Erik Tøjner, Museumsdirektør, Louisiana
Rebecca Adler-Nissen, Professor, Københavns Universitet
Stefan Hermann, Rektor, Københavns Professionshøjskole
Stina Vrang Elias, Adm. direktør, Tænketanken DEA
Torben Möger Pedersen, Adm. direktør, PensionDanmark
Trine Nielsen, Tidl. rektor, Danmarks Medie-og Journalisthøjskole og bestyrelsesmedlem, Tuborgfondet
Ulrik Vestergaard Knudsen, Vicegeneralsekretær, OECD