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The Carlsberg Foundation launches "Vision 2050" – a new path for Denmark

The Carlsberg Foundation has launched the "Vision 2050" initiative with the goal of creating a new vision for Denmark’s future. The ambition is to pave the way for solutions for the future based on sound knowledge, creative imagination, multidisciplinarity and well-founded views.

Download the report "VISION DANMARK 2050" (Danish only)

If we as a nation are to actively create and assume ownership of our future, as well as cultivating and consolidating our strengths and potentials in the years ahead, we will need to map out a shared path for our society. The Carlsberg Foundation has therefore launched the Vision 2050 initiative, which will culminate in a proposal for a new ambitious but realistic vision for Denmark.

The initiative was inspired by the discussions that took place through the 1950s and 1960s between politicians, artists, scientists and businesspeople, which became the basis for the development of the welfare society in the 20th century. At that time, the close dialogue across sectors and disciplines aimed to define what characterises “the good society”.

Today, our welfare society is almost taken for granted. But in reality it comes from a shared conscious endeavour to create the good society.

With Vision 2050, the Carlsberg Foundation wants to build on that endeavour and also help generate appreciation of how we originally created the welfare society based on constructive discussions across disciplines. Because today's welfare society did not come about of its own accord, and nor will the future welfare society.

Need for dialogue about the future

Vision 2050 involves a broad cross-section of representatives of business, science, research, education, art and civil society. All the participants were selected based on their knowledge within a specific area.

Based on interviews, dialogue meetings and panel discussions at which the participants challenged each other and honed their thoughts and ideas, a core of reflections and specific ideas has now been established that will form the foundation for drawing up a final vision for Denmark. This will be presented to the Danish government, leading Danish interest organisations and the wider Danish public.

Professor Flemming Besenbacher, Chairman of the Board of Directors of the Carlsberg Foundation, says:

“I’m delighted that so many visionary representatives of various sectors have agreed to contribute to the work of formulating a vision for Denmark in the year 2050. With Vision 2050, we want to lay the foundations for futureproofing our fantastic Danish welfare society so that we’re fully prepared to overcome future challenges and consolidate the prosperity of the Denmark we know today.”

Enlightenment and education to the fore

Since 1876, the Carlsberg Foundation has been brewing knowledge for an enlightened future, and the Foundation’s mission includes nurturing the desire for enlightenment and education as well as seeing opportunities in change. At the same time, multidisciplinarity and synergy across the various social spheres have always been an important part of the wider Carlsberg family’s DNA.

“Denmark must not become a visionless and myopic society; a society that is not prepared for the future that will confront us for good or evil,” says Professor Besenbacher. “If we want a strong, healthy and prosperous society in the future, we need to take action, reinvent ourselves and have a clear direction for our nation. We must work across disciplines and sectors to come up with the ingredients that will constitute a vision for Denmark in the year 2050. Based on that, we can determine which is the best model to take us there.”

The Copenhagen Institute for Futures Studies and consultancy firm Voluntas are close partners in the Vision 2050 initiative and have facilitated all the interviews, panel discussions and meetings. There will now be a period of development work, culminating in the final vision for Denmark in the year 2050. And after that, there will be an activation process targeting the Danish government and Parliament, youth and interest organisations, and Danish citizens across the country who want to engage in lively and ongoing dialogue on what the vision for Denmark should be.

Follow project Vision 2050


Allan Polack, Adm. direktør, PFA
Anders Dons, Adm. direktør, Deloitte
Andreas Roepstorff, Professor, Aarhus Universitet
André Rogaczewski, Adm. direktør, Netcompany
Anne Kjær Bathel, Medstifter og adm. direktør, ReDI School
Anne Lawaetz Arhnung, Adm. direktør, Landbrug & Fødevarer
Bente Klarlund, Professor, Københavns Universitet
Birgitte Nauntofte, Dr. Odont. og tidligere direktør, Novo Nordisk Fonden
Birgitte Skadhauge, President, Carlsberg Group Research
Brian Mikkelsen, Adm. direktør, Dansk Erhverv
Christine Buhl Andersen, Bestyrelsesforkvinde, Ny Carlsbergfondet
Christine Ravn Lund, Næstforkvinde, DUF og medlem af FDF
Claus Jensen, Formand, Dansk Metal
Connie Hedegaard, Bestyrelsesforkvinde, Aarhus Universitet
Eske Willerslev, Professor, Københavns Universitet
Eva Berneke, tidligere adm. direktør, KMD
Flemming Besenbacher, Bestyrelsesformand for Carlsbergfondet
Henrik Poulsen, Bestyrelsesmedlem, Færch, Carlsberg, Novo Nordisk, Ørsted
Jakob Jensen, Adm. direktør, DBU
Jeanett Albeck, Komponist, sanger og skuespiller
Jeannette Ehlers, Billedkunstner og udvalgsleder for Statens Kunstfonds Billedkunstudvalg
Jens Hjorth, Professor, Københavns Universitet 
Jens Wandel, UN Secretary General's Designate managing the COVID19 Response and Recovery Fund
Jim Hageman Snabe, Bestyrelsesformand, A.P.Møller-Maersk
Jimmy Mayman, Tech-investor og bestyrelsesformand, UNLive
Jørgen Vig Knudstorp, Formand, Lego Group
Kasper Holten, Teaterchef, Det Kongelige Teater
Kim Fausing, Adm. direktør, Danfoss
Lars Fruergaard Jørgensen, Adm. direktør, Novo Nordisk
Lars Sandahl, Adm. direktør, Dansk Industri
Lasse Horne Kjældgaard, Forfatter & professor, Roskilde Universitet
Lene Rachel Andersen, Medstifter, Nordic Bildung og the European Bildung Network
Lene Tanggaard Pedersen, Rektor, Designskolen Kolding
Lene Tranberg, Arkitekt, partner og medstifter, Lundgaard & Tranberg Arkitekter
Lizette Risgaard, Formand, Fagbevægelsens Hovedorganisation
Lykke Friis, Direktør, TænketankenEuropa
Majken Schultz, Professor, Copenhagen Business School
Marianne Dahl, Managing Director & Partner, BCG
Marie Louise Nosch, Professor, Københavns Universitet
Merete Eldrup, Bestyrelsesforkvinde, Københavns Universitet, Nykredit, Rockwool Fonden
Mette Lykke, Stifter og adm. direktør, Too Good To Go
Minik Rosing, Professor, Københavns Universitet
Monika Skadborg, Forperson, Ungeklimarådet
Morten Albæk, Filosof og forfatter
Morten Strunge, Iværksætter, stifter af Mofibo, Onfoneog Plentisamt medstifter af Podimo
Olafur Eliasson, Installatør, billedkunstner og fotograf
Philipp Schröder, Professor, Aarhus Universitet
Poul Erik Tøjner, Museumsdirektør, Louisiana
Rebecca Adler-Nissen, Professor, Københavns Universitet
Stefan Hermann, Rektor, Københavns Professionshøjskole
Stina Vrang Elias, Adm. direktør, Tænketanken DEA
Torben Möger Pedersen, Adm. direktør, PensionDanmark
Trine Nielsen, Tidl. rektor, Danmarks Medie-og Journalisthøjskole og bestyrelsesmedlem, Tuborgfondet
Ulrik Vestergaard Knudsen, Vicegeneralsekretær, OECD

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