EMAC Annual Conference 2023

The EMAC conference is an important and prestigious conference for scholars within marketing and addresses issues of high societal relevance within consumption and sustainability. This flagship conference contributes to the development of the research field and is an important place for especially young research to meet and development links across the globe. Through the conference theme "The role of marketing in a world of the big challenges of sustainable development – bridging the B2C and B2B divide" it is the aim of the organizing committee to emphasize the importance of addressing the big challenges of our time and that Danish researchers are among the leading researchers in this journey.