Summary The aim of my invited research stay at Newnham College, Cambridge University, is to establish formal collaboration between the elite Centre for the Study of Global Human Movement and the Centre for Tourism, Innovation and Culture, University of Southern Denmark. We will achieve this through inclusion of tourism within migration research and contribution to the SDGs. We will train doctoral and early career researchers to work with mobile methods, tourism-migration encounters, and the SDGs. Through collaborative design, we will bring together local artists, community change leaders, creative citizens and academics, to break down barriers ‘Town’ and ‘Gown’, local and visitor, and connect people to place in a spirit of hospitality and sustainability. SSR Research at the Centre for Tourism, Innovation and Culture (TIC) is based on phil-osophical, conceptual, and empirical understandings, namely of sustainability, in-novation, and being a university in the 21st century. The empirical positioning serves to ensure that the philosophical and conceptual considerations are in close touch with the world. They also provide a corrective against potentially harmful imaginations of tourism development and the university, and to assume a position of intellectual responsibility for actual and future practices. Guided by a proactive attitude, TIC strives to ensure and foster the long-term inclusion of tourism’s contributions to sustainable development. We charter new territory in international aca-deme by engaging in and facilitating multidisciplinary research, innovative methods and multi-stakeholder collaboration with others. Research and societal impacts of co-design is not a matter of introducing new participatory methods. Co-design leverages complex processes of relating, build capacity, trust, and ownership. It is a process of participatory inquiry that is learning driven, and where outcomes emerge from social interactions of those involved. For instance, to identify trans-formations in how humans move and travel more sustainably. Co-design research engagements are imbued by Social Scientific Responsibility for better world making. Extending research beyond Cambridge University to multi-stakeholder collaboration with “Together Culture, Cambridge” co-design research interventions will include the SDGs and feasibly result in a responsible, scalable business model.